A collage image comprised of two circular shapes in pink and blue with big fern and palm leaves behind. In the blue circle there's a group of smiling AAA members. In the pink circle, there's a content cow lying in a grassy field.
Our Impact

By cultivating leadership locally, we are making a ripple effect in farmed animal advocacy.

  • We conduct research to identify gaps in the types of interventions used and resources available in Asia.

  • Identify what the major challenges farmed animal advocates are facing in Asia.

  • Understand culturally specific implications and sensitivities to ensure the movement we help build is culturally relevant.

THE ISSUE

Two pie charts illustrating how Asia has 75% of the world's animals on farms but receives only 8% of the funding.

Asia is home to over 75% of the world’s farmed animals, yet less than 8% of the movement’s funding is directed towards this region.

Lack of funding opportunities was indeed one of the biggest gaps we have identified in our research. The issue is more complex, given the cultural context of farmed animal issues differ greatly from the West.

The animal justice movement across Asia is lacking culturally relevant training, resources, research, and interventions.

In fact, this is a continuous issue for many advocates and organisations across Asia, based on our extensive conversations with them. The general public is turning off from our advocacy because the advocacy strategy used is often not culturally relevant, disregarding the complexity of history of colonialism, religious, economic and political context. The advocate communities are usually very small because of this – diverse groups of people feeling irrelevant and unwelcome to the movement.

Want to learn more? Watch our talk on culture-specific challenges in Asia:

Map of Asia

FINDINGS FROM OUR 2022 FORUM REPORT

Throughout Asia, there are still very few organizations focused specifically on farmed animal advocacy.

Generally, the majority of advocates have little to no formal or informal training related to their particular advocacy, and there is a lack of specific local information to inform their work.

Veganism is still commonly misunderstood, only viewed as a malnutritious diet and widely seen as a radical/elitist Western import.

Animal justice is not prioritized because of other pressing social justice and human rights issues.

Several countries have been facing political turmoil and corruption, making it almost impossible for the people to be heard by their governments.

Local laws can restrict activism, creating more barriers to action for animal advocates.

Speciesism and animal sacrifice are embedded in many religious and cultural practices.

There and few (if any) animal justice lobbyists in each country, which also means slow changes on the legislative level, and governments can implement projects that are actively harmful to animals.

OUR SOLUTION

Successful movements are driven by people power

We know that change requires many different individuals, groups, and organizations, all with diverse interventions. The animal justice movement in Asia lags behind the West, and AAA is addressing this by organizing and mobilizing thousands of advocates across 7 Asian countries.

Since 2020, we have reached…

50+ countries
17,000+ people
145+ events

We envision a culturally relevant, effective and inclusive animal justice movement in Asia with strong local leadership.

We offer advocacy training, mentorship and grants to start new initiatives, and more, all in local languages. We also work on policy and diet change interventions in 7 countries.

A group photo at an Asia Animal Alliance meetup