Upcoming event

Persuasive communication strategies for changing hearts, minds and behaviours

24 July 2025 | 19:00 GMT+7 | Zoom

What is a narrative change? What can we learn from other social movements?

In our first webinar of AACA mini, Natalie Braine from Animal Think Tank will guide us through different communication strategies that are most persuasive for different audiences – and which cause reactance. You'll leave with a clear framework for how to apply these tried-and-tested approaches in your own messaging.

Participants will also have an opportunity to discuss how these strategies might work in their context and why. Please share this widely, bring your co-workers and co-organizers, and let’s develop frameworks for persuasive communication!

About the speaker:

Natalie is the Narrative Strategist at Animal Think Tank. She's involved in public opinion research and message-testing to better understand which communication approaches are most persuasive. She also analyses other movements and campaigns to inform narrative strategies for animal freedom.

Register now

Animal Advocacy Conference Asia (AACA)

is a virtual platform for animal justice advocates across Asia to learn new skills, exchange ideas, and grow the movement together.

We aim to make AACA to be a space to highlight efforts of local animal advocates and encourage solution-centric strategies to be developed through knowledge sharing and collaborations.

This year, we're back with a mini version. Instead of multi-day webinars, we're rolling out individual sessions where you can follow along and register for the topics that catch your attention!

About AACA

We welcome anyone who want to be a better advocate for animals! We ask all attendees—including AAA staff and speakers—to follow our Code of Conduct.
Tickets are pay-what-you-can. We try to keep our events as accessible as possible, so if you can’t pay for donations, that’s fine too!
Please click here to register! If you have a problem with the platform, please contact our Program Coordinator kaho.nishibu@animalallianceasia.org. We are happy to assist you!
This year, we're back with a mini version. We're rolling out individual sessions where you can follow along and register for the topics that catch your attention! Please stay tuned for more info for each session.
We will be using English as a default language throughout the conference this year. Although we want to make our space as inclusive as possible, we are not able to cover the cost of translation service this year. If you would like to support our effort to make the conference more accessible and inclusive, please consider donating!