Our Programs / New Waves Asia PakistanSabz Se Kind
Sabz Se Kind is a public awareness program designed to create empathy, and consider kindness through food by 30% meat reduction. The program bridges the effects of our food choices on the planet, animals, and humans. Designed for university students and general public with informative activities, workshops, and trainings through a food justice lense.
Our goal is to encourage people to take a 30% meat reduction pledge for the planet, animals, and themselves.
Dhuha Alvi
Outreach coordinator
Dhuha is a researcher and writer who strongly believes in the power of collective action in driving social change. She also recognizes the growing importance of social media as a tool to support this process. Her published work can be found on Dawn.com.
Ailya Khan
Strategy Lead & Pakistan Director
In addition to working for AAA, Ailya is a grassroots vegan advocate working on peer to peer engagement to increase awareness of speciesism and veganism in Pakistan. Ailya is also the founder of Ghaas Phoos Plant Based Foods, Pakistan's first fully vegan owned and run startup.
She advocates for collective liberation and has been part of other social justice causes. Prior to persuing animal advocacy full-time, Ailya graduated as an Architect in 2015, has taught in several institutes in Pakistan, She was the COO at a media startup and has led and managed multiple projects.
Ailya lives with her 4 elderly cats, loves all animals and has been fostering, rehoming and feeding stray animals as an independent rescuer for over 10 years.'
Emaan Khan
Animal Advocate since 2018 & Social media lead for pakistan
Emaan Sarfraz Khan is a dedicated non-human and human social welfare advocate with over six years of experience in rescuing, protecting, and speaking up for stray animals. A student designer by profession, she channels her creativity and passion into meaningful activism—using her design talent to raise awareness and drive change for the voiceless. Whether it’s through ground-level rescue work, supporting social causes, or blending art with advocacy.
With rapid industrialization and urbanisation, We are seeing an increased consumption of meat and fewer consumption, and limited accessibility to plant based meals.
WHAT WE OFFER
Education and Awareness
We hold educational worlkshops for students and people to create awareness about food justice, animal rights, climate change, and how these aspects are linked to food.
Resource Developement
We work with professionals in their fields to create resources and guides for the public.
OUR WORK SO FAR
Our Journey in 2024:
First VegFest in Pakistan
428 Non-Vegan Engaged
124 Pledges To Be Kind
1.6M Media Reach
Our Journey in 2025:
4 Educational Campuses
161 Non-Vegan Engaged
80+ Pledges To Be Kind
2 Professional Webinar
In Pakistan, we made remarkable progress in public engagement through a series of pioneering initiatives aimed at raising awareness about plant-based diets and veganism. We launched Pakistan’s first-ever VegFest, an open-to-the-public event that attracted over 200 attendees and served 260 two-course plant-based meals, creating a welcoming space to explore veganism. Additionally, we hosted film screenings on veganism in two major cities, an open-to-public potluck that further broadened the public understanding of plant-based living.
We also broke new ground by organizing Pakistan’s first plant-based food justice discussion. Our efforts extended to 2 major public university outreach events, with over 124 signing pledges to shift towards a plant-based diet, marking a significant step toward dietary change among younger generations.
These initiatives have laid a strong foundation for public engagement, fostering meaningful dialogue and sparking interest in plant-based solutions across diverse communities in Pakistan
In 2025, we worked with 4 educational campuses in Pakistan, educating hundreds of students on the links of food and its impact on the planet, animals, and their health from a food justice perspective.
Over 80 students took the pledge to reduce their consumption of animal products by 30%.
Over 160 people were engaged in various educational seminars.
We worked alongside trained vets and dietitians to provide concrete and professional information that is culturally relevant.
