Our Programs / New Waves Asia PakistanSabz Se Kind
Sabz Se Kind is a public awareness program designed to create empathy and consider kindness through food via meat reduction. The program bridges the effects of our food choices on the planet, animals and humans. Designed for universty students and the general public with informative activities, workshops, trainings and community-building initiatives through a food justice lense.
Our goal is to encourage people to understand the intersections of animal justice with other social justice causes and switch to food choices that are kinder towards all living beings.
Dhuha Alvi (Zoha) (she/her)
Pakistan Director
Dhuha is a feminist organizer, researcher, and writer with a background in the social sciences. She enjoys analyzing cultural shifts and studying the intersections of gender and class with politics. Some of her written work has been published in multiple sections of Dawn, Pakistan's premier newspaper.
In 2024, she was part of the organizing effort for the VegFest Mela in Karachi, which was Pakistan's first-ever plant-based festival. The event brought together 200+ people and helped generate dialogue on intersecting issues like animal rights, food justice, gender, climate, and class.
She hopes to continue to work on bridging differences between people and progressive causes through an intersectional political understanding and sustained movement building.
With rapid industrialization and West-inspired urbanization, we are seeing an increased consumption of animal meat and reduced access to and consumption of plant-based meals in Pakistan despite the country having a rich history of plant-heavy staples
WHAT WE OFFER
Education and Awareness
We hold educational workshops for students and the general public to create awareness about food justice, animal rights, climate change, gender, and how these aspects are linked to food.
Resource Development
We work with professionals in their fields to create resources and guides for the public.
OUR WORK SO FAR
Our Journey in 2024:
First VegFest in Pakistan
428 Non-Vegan Engaged
124 Pledges To Be Kind
1.6M Media Reach
Our Journey in 2025:
4 Educational Campuses
161 Non-Vegan Engaged
80+ Pledges To Be Kind
2 Professional Webinar
In Pakistan, we made remarkable progress in public engagement through a series of pioneering initiatives aimed at raising awareness about plant-based diets and veganism. We launched Pakistan’s first-ever VegFest, an open-to-the-public event that attracted over 200 attendees and served 260 two-course plant-based meals, creating a welcoming space to explore veganism. Additionally, we hosted film screenings on veganism in two major cities, an open-to-public potluck that further broadened the public understanding of plant-based living.
We also broke new ground by organizing Pakistan’s first plant-based food justice discussion. Our efforts extended to 2 major public university outreach events, with over 124 signing pledges to shift towards a plant-based diet, marking a significant step toward dietary change among younger generations.
These initiatives have laid a strong foundation for public engagement, fostering meaningful dialogue and sparking interest in plant-based solutions across diverse communities in Pakistan
In 2025, we worked with 4 educational campuses in Pakistan, educating hundreds of students on the links of food and its impact on the planet, animals, and their health from a food justice perspective.
Over 80 students took the pledge to reduce their consumption of animal products by 30%.
Over 160 people were engaged in various educational seminars.
We worked alongside trained vets and dietitians to provide concrete and professional information that is culturally relevant.
